DCI Texas.... green marketing in a digital climate...
Promotion is the bellwether element of marketing, the communication link between sellers and buyers, the sizzle if you will. It's the "goodie bag", the added value, the element that excites the market. The "bene" is for the marketer and for the consumer, giving clout and perceived value to the product or service being marketed as well as "something extra" (an added WIFFM) for the target. Promotions can have broad objectives, including: sales, new product roll-outs, creation of brand equity, positioning, as well as creation and enhancement of brand image among others.
Promotional Branding:
Your brand
is alive. It's the environment and at the same time the experience, the
people, the (as we say in the business) "touchpoints". Whether a bank
or hotel, church or restaurant, the fabric and essence of the
environment and experience is the central "feeling" or attitude conveyed
(whether intentionally or unintentionally) when customers, clients,
members enter into that environment and experience. Some of the
intangibles include strength, dominance, comfort, service, warmth,
ambiance, atmosphere, flair, style, elegance, or down-home
casual. Whatever the intended experience, make it all work together.
Integrate all the "touch-points" (sight, sound, feel, smell, taste).
Brand allegiance is more than a catch phrase. At DCI Texas, we know
the brand is alive.
Texas banks are varied in their marketing efforts and goals.
Depending on the type of bank or the emphasis of the particular marketing campaign, some commercial banks in Texas target medical clients and physicians.
One way is by offering "electronic insurance eligibility verification" services to attract physicians.
