DCI Texas excells in content writing and content management for banks, banking groups, financial companies, mortgage companies, trust departments, independent banks, credit unions, mutual fund companies and stock brokerage firms as well as for other corporate and professional entities for their websites.  In an age of evolving bank regulation, DCI Texas content writers stay current in the new interpretation of regulations in order to maintain accurate and officially sanctioned online verbiage for banking clients. 

In addition, DCI Texas specializes in brand/image/presence management.  Professional brand management integrally encompasses an exhaustive list of monikers including image enhancement, experiential brand perception, corporate reputation, and online corporate image protection.   Corporate and/or business reputation is a highly valued intangible asset, arguably more valued than tangible properties owned by the corporation, business or organization. 

DCI Texas uses web-based queries and research to measure and assess a corporation’s strategic communication and public affairs efforts across many platforms.  We center our focus on researching in the context of the researchable web content referencing that brand.   Content research draws on literally hundreds of sites, keyword searches and word strings including traditional site-based and client-service content management as well as collaborative tools and emerging technologies such as wikis, review sites, blogs and independent external references.  Obviously, projecting the right presence and the right message in a fast-paced, always-changing digital environment is arguably the most crucial first-step of a brand experience. 

Ongoing keyword research, a critical component of effective content research and management as well search engine optimization is not a luxury but a necessity for any brand.  Understanding how people use words in the context of an internet search is vital to threading these words through the fabric of the site. The goal is quite simply to be found. Keeping up with the ever changing way search engines deal with the exponentially expanding number of sites is what we do. Most SEO firms simply submit to the search engines a few generic keywords/metatags. At DCI, we spend time researching keywords and meta elements to discern which words and phrases "work" best across search engines.
 

At DCI Marketing, stellar content research, writing and management for internet marketing is our strong suit. In our opinion, web design goes way beyond visually stunning graphics and graphic assets.  In fact, the advantages of having professional content research and management as well as professional SEO content are obvious if not crucial. The professionalism and relevance of the content influences and projects the perception of a website and dramatically affects optimization.   Not only that, it profoundly influences the image and brand experience.  At DCI, we know it's not always about a complete marketing overhaul.  In terms of content research, writing and management, some "tweeking" will often do and won't break the bank.  After all, as said, at DCI it's not about big ad budgets, it's about a passion for what we do.