DCI Texas, green marketing in a digital climate...
To be able to offer our services pro bono (Latin "for public good") is our passion, our form of public service. Giving gratis our resources and skills in marketing, graphics, and media is our way of volunteering. Cause marketing takes on real meaning when a metamorphosis begins, that of less hype and more help for what matters.In a nutshell, it's about giving our time to bridge the gap between marketing and making a difference.In the case of Christ-centered, faith-based causes and ministries and churches, the focus is that of furthering the Gospel. At DCI-Texas, we believe there is no greater reason for being than that.As said, it’s not about money; it’s about a passion for what we do.
Cause marketing or cause-related marketing events often involve the cooperative efforts of a "for profit" business and that of a "not for profit" charitable organization. The promotional campaign or event has mutual benefit for both the business and the charity, affording credence and clout to the business and at the same time, raising money for the cause/charity. In the case of Christ-centered, faith-based causes and ministries and churches, the focus is often one of furthering the Gospel, one of our passions. In Matthew 28:19, it says to go into all the nations.
